.Manly Bands is actually a direct-to-consumer homeowner of guys's rings. The provider released in 2016 after John Ruggiero, the founder with his better half Michelle, could not discover an appropriate wedding event band.This is Ruggiero's second appearance on the podcast. In April 2021, our experts explained the provider's starting, unique band materials, as well as extra. Since then, Manly Bands has actually gotten its own producer. The manufacturing of bands from, claim, Port Daniel's whiskey barrels or even Fender guitar strings develops compelling video recording, says Ruggiero, perfect for narration on social media sites and somewhere else.The whole entire audio of our talk is actually embedded below. The transcript is actually edited for duration and clarity.Eric Bandholz: Offer our team a rundown of what you perform.John Ruggiero: My better half, Michelle, as well as I started an internet ring company referred to as Manly Bands in 2016 to deal with a trouble of wedding event bands for men. Our team were simply gotten married to. I possess sizable hands and could not find a ring that I ased if that was actually certainly not overpriced. My possibilities were getting coming from a brochure or even having something custom-made.I wound up buying coming from a website. The ring arrived in a standard mailer, with no box or customer care. It was actually an unpleasant experience through today's ecommerce criteria.Our company received married, transferred to Fla, and needed a work. We informed our own selves, "Our team're each entrepreneurs. Why don't our company make our very own company?" Our experts reviewed the sorts of concerns our experts will observed and exactly how to address all of them. My band knowledge arised, as well as our experts decided to try to solve it for other individuals.Our target when our experts started was to pay lease. We assumed creating a pair thousand dollars a month from this will be actually great. We considered it a way of living organization, not high-growth. It was actually only Michelle and me in our garage creating bands as well as sending them out to customers. Our team had hit on one thing. Our information reverberated along with leads.Michelle and I make an outstanding group. I create ideas, as well as she's the implementer. A great deal of our results goes to her creative mind. She labels the bands and also cultivates characters. She links the bands to customers. Defining a band exclusively as "eight-millimeter dark" really did not suffice.Our team created rings coming from unique materials, such as Jack Daniel's gun barrels or exclusive metals. Your business removed. Since then, our company have actually developed greatly. Our experts right now have over 55 people in the Manly Bands family members. Concerning half of those are actually ring craftsmens that operate in our recently obtained production outlet in Utah.Bandholz: When performed you obtain a supplier?Ruggiero: Concerning a year and also an one-half earlier. We had been their client for years, so we knew all of them properly. The majority of their service was actually retail, which really did not enthusiasm us-- going to mom-and-pop jewelry experts. They maintained their retail consumers and also trademark name. Our team obtained a few of their possessions as well as took over employees.Prompting a production crew has actually been one of the most ideal traits our experts have actually performed. It is actually been amazing to head out there as well as view all of them bring in rings out of Fender guitar strings or even metal coming from an M1 Abrams container.Bandholz: Just how carries out in-house manufacturing influence advertising?Ruggiero: It's been substantial. Taking a camera to the opposite of the workplace as well as recording the team making use of lathes to reduce the metal poles or whiskey gun barrels into bands creates amazing video clip. We possess our electronic camera team on the market regularly. We utilize that footage on our social media as well as in our advertisements and also email lists. Our team try to promote that considering that many firms in the guys's ring room do not make. They go down ship or order coming from overseas and then transport it out. But our company prefer it to last a life time and also be actually something individuals can easily take pride in.Our experts have actually possessed a great deal of results along with our armed forces ancestry assortment, where our company source distinct armed forces components. Our team possess the M1 Garand rifle inventory, the timber part, from World War I. Enjoying our crew put that in the lathe and also cut an item out for a band is actually fascinating.Our advertising for those bands talks about the background, the soldiers, where the weapon was actually used, and points like that. My partner and I examined filmmaking in university. Our experts use our skill-sets to teach and also narrate. For instance, I lately received an e-mail from a client who shared that his grand daddy made use of to steer M1 containers. The customer talented among those rings to his grandpa, and they had quite a psychological exchange. It behaves to assist clients connect with their past as well as make one thing purposeful.Bandholz: Where can people purchase a band coming from you?Ruggiero: ManlyBands.com. We have photos on Instagram, too. I get on Twitter and LinkedIn.